Several sagas, Japan's pop culture dominance, and the perils of going viral
Ah! I literally just got Matt Alt's book the other day.
I relate to the sudden Tweet Blowing Up thing, although my virality has still been orders of magnitude less than yours. My biggest tweet of two years ago was a dumb joke about yogurt! My biggest one in 2020 seems to have been me railing against JK Rowling and the yogurt joke still did 100 times better. I look at the followers the yogurt joke brought as mostly Not My Audience, whereas anyone who started following me because I shook my fist at JKR's transphobic comments probably is My Audience. So I won't sweat it when I shed the yogurt-joke loving folks. (Or all the bots that glom on whenever a hashtag goes viral.)